Idea Creation – The Moment I Came Up with Reva’s Love

This post is about the moment I came up with the idea to create Reva’s Love. At that time, there wasn’t a name, and, most definitely, no blog. All that existed was my vision for a particular product and a desire to know if it already existed. The details were unclear, but a sudden burst of passion emerged, pushing me to explore this more. However, as with many things in life, fear and self-doubt kicked in and left me paralyzed. Read more below about how I overcame these obstacles.

The Moment

As I started writing this post, I was a little shocked at the amount of time that has passed since the idea to create a product came to mind. It just goes to show you the power of fear. I came up with the idea for Reva’s Love while sitting in the Albany International airport in Upstate New York. The year, I am ashamed to say, was 2014.

My husband (then-fiancé) and I were on our way to Dallas to embark on a house-hunting trip for our second work-related relocation. The first move came when we left sunny South Florida for snowy Upstate New York. It was a pretty big difference going from flip-flops to Uggs   or should I say Ugh! Needless to say, Dallas was a great compromise between the two locations.

About a year earlier, I transitioned into a new role, which required a fair amount of travel. Many of my trips back then were bi-weekly trips that spanned the country. Yup, New York to California was a regular route. As you can imagine, that meant I spent an extraordinary amount of time packing and unpacking. Again, I was sitting at an airport on yet another trip.

The Reflection

While sitting in the airport, I reflected how much time traveling consumed in my life. I thought of the hours spent packing, driving to the airport, going through security, people watching while waiting to board the plane and, oh yeah, actual travel time. Despite the impact these things affected my life, most were out of my control.

I started to think about the one thing that was within my power  – the way I approach packing. Usually, it was last minute and repetitive. I noted many of my essential items that accompanied me on my trips, from toiletries, hair care, and makeup. I thought, “If these articles were necessities, why did I waste so much time packing them for every trip?” There must be an easier way.

The idea to create a beauty kit popped right in my head. I envisioned a sleek case that would house essential makeup products and accessories.

I put my thoughts on my tablet, told my husband who was all for it and chatted it up with my BFF, Sophia. Then, I decided to let it all marinate. Well, that’s if you call over two years “letting it marinate”. 

The Fear

It makes me sad to say it, but I put my idea on the back burner.  As quickly as I thought of the idea is as quickly as I told myself the product already existed. I just assumed I missed it during my quick search at the airport.  And it spiraled from there.

I became apprehensive of the massive undertaking ahead of me, and the idea of creating a product seemed overwhelming. The fear of the unknown and the potential for failure was intense and paralyzing.

I never did find anything that suited my need or satisfied my vision. So what did I do? Yes, of course, I complained (again) to my husband who asked, “For the second time (the first being two years ago), why don’t you create it?” And that’s how I started the slow and hesitant Journey.

It’s important for you to know that I have yet to conquer my fear. I am still nervous about all of this – from creating this blog to pursuing this idea. But I am working hard to prevent fear from prevailing.

I want to hear your story.  How has fear affected your ability to go after something in your life? How did you overcome it?

My Journey
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